Get red-hot pre-qualified leads.
Only pay when they close.
We're more than happy to put our money where our mouth is. The only was we make a dollar, is by making you 30X more.
We know what your week looks like.
You didn't start a pool company to spend nights calling back people who just want to "get a rough number."
You're great at design, estimating, and getting jobs built right. But between crews, permits, suppliers, and clients, marketing and following up with leads often gets put on the back burner.
So most owners do one of two things: pay a typical agency $3k-$5k/month and cross their fingers, toes, and other bodily appendages, or live on referrals and pray they get enough work to float their crews for the whole season.
To be clear, the issue isn't your ability to close. The issue is not having the time, structure, or patience to run "marketing" on top of everything else.
That's exactly why we built this model.
Our incentives are tied to the leads we actually close, not a monthly fee.
Typical agency setup
- -$3k-$5k monthly retainer + ad spend
- -Same invoice whether you close deals or not
- -You get "leads" and handle the chaos from there
- -Zero real skin in the game
BlueEdge model
- +We manage the full acquisition and qualification machine
- +You pay a percentage only on signed projects
- +Prospects are contacted, filtered, and pre-qualified before they touch your calendar
- +If you win, we win. If you don't, we don't get paid
To be clear, the goal here isn't to be cheaper than the other guy. The goal is alignment. The fact that we only make money if we generate tangible results means you never have to worry about whether we're operating in your best interest; cause we have no other choice.
Your pipeline, end to end.
We launch your campaigns
Meta, Google, landing pages, tracking, and automations. We build and run the full system.
We contact every lead fast
Every inquiry gets a phone call within 10 minutes. We ask the right questions, filter out tire-kickers, and identify real opportunities.
We fill your calendar with qualified prospects
Only homeowners with budget, timeline, and intent are booked into your schedule, so your meetings are worth having. Remember, interests aligned means we have no incentive to book shitty appointments
You close projects, we nurture the rest
You do what you do best: run consults, design something memorable, and close. Not-ready leads stay in follow-up until timing is right, none are ever wasted.
This is what 2026 looks like.
Other agencies give you fluffy historic numbers. This is our entire roster — every partner we work with, every project closed this year.
$2,960,000
closed across all 5 partners — 2026 YTD
As of May 20, 2026 · Updated as partners close
Aqua Pools & Outdoor Living
$1.4M
closed · 16 projects
Our longest-running partner. Was referral-only when we started — now runs a full outbound pipeline.
Florida Custom Pools & Spas
$573K
closed · 6 projects
Consistent monthly closes. Running under $1K/month in ad spend.
Pools by J. Pierce
$482K
closed · 5 projects
Strong close rate in the Texas market. Three of five projects over $100K.
Aqua Dreams Pools
$207K
closed · 2 projects
First close in under 4 weeks. Pipeline actively building.
Stallion Pools & Landscape
$281K
closed · 2 projects
Two high-value custom builds closed in the first few months.
[Your company]
We're always looking for our next partner. Your market might still be available.
People buy from people.
Thomas Larouche
Main Guy, BlueEdge Solutions
Thomas grew up in construction. His family runs JP Larouche & Sons, a third generation residential construction company established in Quebec, Canada.
He launched his own landscaping company at 14 and worked as a framer for the family business before realizing you can actually work in an air conditioned office instead of sweating outside for $20/hour and transitioned into marketing in the construction space.
In the last 24 months, he generated more than $6M in pool sales in the U.S., including $4.1M with his flagship partner, Aqua Pools & Outdoor Living. He doesn't just understand marketing. He understands job costing, pricing, sales process, project flow, and what real field operations look like day to day.
We only take a single partner per market.
+ Good fit if
- - You run an established pool business doing $1M+ annually
- - Your workmanship and reputation are solid, but sales and marketing are your bottleneck
- - You can handle more projects and your constraint is lead flow, not capacity
- - You understand growth requires a real sales system
- - You want a partner, not just a vendor
x Not a fit if
- - You have major reputation issues or poor review history
- - You can't take on additional projects right now
- - You want someone to fix internal ops problems for you
- - You need months of indecision before taking action
- - You're the type to micromanage every part of the process
Ready to talk?
20-30 minutes. No hard pitch, no weird pressure. We'll look at your market, current pipeline, and capacity, then decide together if it even makes sense to explore a partnership.
One partner per service area. Summer 2026.